Head of Content Marketing

Your role will include:

• Driving forward the strategy across all content marketing channels at Timbuktu, owning the plan and coordinating the team who bring it to life.

• Acting as the primary link between the digital and creative teams, translating performance metrics and data insights into clear, actionable direction for content and creative development.

• Developing a deep, working understanding of marketing performance metrics across all channels (paid, social, email, web and content) and using this to guide where and how creative output should evolve.

•  Identifying the creative and content levers that drive better results, from messaging and format to channel specific optimisation, and prioritising these for the team.

• Tracking and analysing performance across campaigns and launches, sharing insights with stakeholders and the broader marketing team.

• Owning the email strategy, from planning through to output.

• Owning the paid and organic social strategy, working closely with the team who implement campaigns to ensure a cohesive approach.

• Feeding into the GEO and SEO strategy, keeping Timbuktu visible across search and AI led discovery.

• Managing the blog strategy and the integration of SEO and AEO blogs, bringing new ideas, pulling together with what's going on across the company, and working with the team who write them.

• Managing the newsletter strategy, from idea generation to final production, working with the team who write them.

• Coordinating our PR strategy alongside our agencies.

• Staying abreast of industry developments, announcements and global marketing trends, identifying opportunities to enhance and inspire our marketing efforts.

• Helping to shape the Timbuktu brand and create the best company to book with for adventurous travel!

Who you might be:

• You are knowledgeable and love all things travel - previous experience in the travel industry is a bonus

• You have a minimum of 3 years experience in content marketing

• You have solid management experience and are comfortable owning strategy while coordinating a team of specialists to deliver it.

• You have some hands on experience across SEO, paid and organic social, email and landing page optimisation.

• You think in terms of strategy and output rather than data analysis, this role is about the creative and campaign side of marketing rather than the numbers.

• You have an amazing attention to detail and a creative eye. Creative writing and design is a bonus.

• You have the capacity to embrace change as we pioneer the new way to discover and book trips.

• You are passionate about working with people.

• You have the ability to think quickly on your feet, calmly defusing problems as they arise.

• You have a desire to make exploring remote places easier for everyone.

What’s in it for you

• 21 days annual leave, increasing annually after 3 years employment

• A day off on your birthday

• Generous maternity and paternity packages

• Travel credit on completion of 5 years employment

• Access to reduced rates at hotels and lodges across Africa, Asia and Latin America

• Hybrid working environment with two core office days in our Cape Town office.

How to apply

Please send your CV, along with a cover letter detailing your relevant skills and experience and why you’d like to join our team to careers@timbuktutravel.com.